Family & Couple Photoshoot Style Guide

Written by Gavin Kyle Green with inspirational images from Pinterest

Getting ready for your photoshoot can feel overwhelming, especially when it comes to picking outfits. To make things simple, I’ve put together this quick guide with 5 Family & Couple Styling Tips that will help your photos feel timeless and authentic, without overthinking it.

You don’t need to be “matchy-matchy” or dress like a magazine model to get great photos. What matters most is comfort and confidence. When everyone feels good in what they’re wearing, the images are just that much better!

Here are a few tips to help guide you before your next photoshoot:

1. Choose Coordinating Colors, Not Matching Outfits

Instead of everyone wearing the exact same color, go for a palette of coordinating tones. Think neutrals, earth tones, or soft pastels that complement each other without being identical. This creates a more natural look while keeping the focus on you, not the clothes.

2. Keep Patterns Simple

Subtle patterns like small checks or stripes add texture without distraction. Avoid large logos or busy prints that can pull focus from the connection and emotion in your photos.

3. Dress for the Season & Your Vibe

Think about both the season and the overall vibe you want for your shoot. This can be anything from casual, western, formal, or something personal that reflects your heritage, etc.

Here are some seasonal recommendations:

  • Spring/Summer: Light fabrics, airy colors, and flowy outfits work beautifully outdoors.

  • Fall: Warm layers, cozy knits, and rich tones like burgundy, rust, and navy create a classic autumn feel.

  • Winter: Darker neutrals, layered textures, and warm accessories like scarves add depth and warmth.

Choosing a vibe helps your outfits feel intentional and connected, so your photos reflect you.

4. Comfort Comes First

The best photos happen when you feel relaxed. Choose clothes you can move in, sit in, and interact naturally with, especially important for kids during family sessions.

5. Final Tip: Be You

Remember, this is just a guide, not strict rules. Use these tips as a reference when planning your outfits, but trust yourself to know what vibe you are going for (casual, western, formal etc.) and what looks best! Most importantly, be yourselves! My goal is to capture genuine moments that tell your unique story and let your personalities truly shine in every image.