Brand Marketing

While the creative execution varies across these campaigns, my role remained consistent: shaping the strategy behind the work. As a Brand Marketing strategist, I partnered closely with creative, product, digital, and retail teams to define campaign direction through marketing strategy, brief development, product innovation copy, product naming, digital executions, wardrobe styling, location scouting, talent/creator selection, and creative feedback. The result is work designed not just to look compelling, but to perform, driving consumer connection, sell-through, and conversion.

The following represents marketing strategy and creative direction work. Production executed by trusted partners.