Watching a child take their first steps is a moment of pure excitement—and the Nike Swoosh 1 was designed to support every milestone along the way. Built with infant-specific innovation, this shoe promotes natural gait development through a flexible Flyknit upper, a wide toe box for natural splay, and a grippy TPU outsole for stability.

As the Nike Global Brand Marketing teammate, I contributed to marketing strategy, brief writing, product innovation copy, retail direction, digital marketing executions, facilitating APMA approval, casting, and creative feedback. By leveraging toddler and parenting insights, we created a shoe that supports movement in its purest form—giving little ones the confidence to explore the world on their own two feet.