A young girl, age 20, with a Portuguese flag above her, is playing soccer and kicking a ball. Four boys, ages 10, 12, 14, and 16, with flags of the Netherlands, Brazil, and England, are running towards her on a soccer field.

To inspire kids to move, we collaborated with global YouTube creators to produce kid-right content that resonated with young audiences. By collaborating with top creators in their respective niches, we continuously tested, learned, and optimized content on YouTube Made for Kids—ensuring maximum engagement and impact.

As a Nike Global Brand Marketing teammate, I contributed to marketing strategy, agency partnerships, legal approvals, casting, and creative feedback.

A human hand holding a small soccer ball, kicking a purple wooden mannequin on a desk, with a white clock and blue shoes in the background.
Cartoon girl with purple hair and clothes playing basketball, smiling, with a basketball near her. Two other cartoon characters, one green, are nearby on a basketball court with a hoop in the background.
Three women enjoying different sports activities, each with surprised or excited expressions.

Watch on YouTube: Trying NEW Sports! | Onyx Kids

A man in a suit holding a trophy with a group of female soccer players from different countries on a soccer field. Fireworks in the background celebrating a win.
A young girl saluting next to a colorful spinning wheel divided into sections labeled 'LOOTING,' 'HIP-HOP,' 'BREAKING,' and 'POPPINGS,' with silhouettes of dancers in each section.
Two smiling young women holding tennis equipment and a volleyball outdoors on a grassy field with a blue sky and a target in the background.
A soccer ball is being held with a tennis racket, with a child kicking a soccer ball on a grassy field in the background. Large text reads '0.1% ODDS'.
Three young women at a tennis court demonstrating skipping rope exercises, with text overlay about learning the basic bounce and correct rope length.
A woman with dark hair in a beige sweater hanging clothes on a wooden rack, with colorful athletic wear and white T-shirt; overlaid text reads 'Getting Ready for the Skatepark!'